Peter Pan Peanut Butter Greenwashing with “Earth-Friendly Jar”

Peter Pan's New "Earth-Friendly Jar" label is a classic case of greenwashing.

I recently bought some Peter Pan peanut butter. Being the environmental nerd that I am, I was quick to notice the brand’s new label. Rather than describing their new jar as something that didn’t sound quite as good like “eco-friendlier,” they just went ahead and described their new jars as “earth-friendly.”

The marketing executives at ConAgra Foods, the makers of Peter Pan, apparently thought that their jars merited this description because, as they say on their jar and website: “Our new jar uses 9 percent to 12 percent less per ounce, which isn’t only great for the environment, but for your budget, too.”

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