I always like when businesses choose to show some imagination and personality rather than opt for a stale uniform way of promoting their business. So I was happy to see this sign in a local business called Ike & Jane Cafe and Bakery.
Tag: advertising
Peter Pan Peanut Butter Greenwashing with “Earth-Friendly Jar”
I recently bought some Peter Pan peanut butter. Being the environmental nerd that I am, I was quick to notice the brand’s new label. Rather than describing their new jar as something that didn’t sound quite as good like “eco-friendlier,” they just went ahead and described their new jars as “earth-friendly.”